The inventors of the Wallet Light originally conceived their product as "promotional industry product" only. We convinced them of the merit of the product for DR and retail distribution, and launched the OWL by creating :60 and :120 short form infomercials to brand the product as "THE OWL" (Optical Wallet Light) and drive direct response sales. As the result of the successful introduction of the product on TV, a major distribution company purchased the retail distribution rights and began its roll out of the OWL to major grocery and department stores in the summer of 2005. Sales rapidly approached one million units, with ongoing national and international distribution ramping up for sustained sales growth.

We have produced a number of lead-generating 30-second spots over the past 3 years for the largest cosmetology school chain in the nation. Our work continues to consistently and dramatically outperform other direct response efforts throughout the industry. Our spots are student value-based, resound with true prospective students, and compel them to action.

Seeking a new direction, standout image and increase in sales, we engineered an "overnight makeover" of the Bedroom Superstore by developing a campaign to attract a more sophisticated and more affluent clientele. The campaign exceeded all expectations -- not only in terms of sheer sales volume, but also in the substantial increase in the average sale. Gains were solely the result of new creative, as the buy and product mix were unchanged. Immediate sales gains were 128%, with YTD sales sustained at 40%+ for 6 months.

We developed and produced a print campaign and a 30-minute paid program to drive traffic to Anvil's lending seminars. The campaign attracted up to 6,000 seminar attendees per month and Anvil closed as many as 1400 sales per 10-day seminar cycle. The innovative TV show was infused with music from a live band, a studio audience packed with Anvil clients, powerful testimonials and a musical hook that combined to deliver one of the lowest costs per lead in direct response history.

We developed this campaign at our client's insistence! We created TV commercials driven by tastefully seductive images and copy and a memorable original jingle that succeeded in conveying the unique comfort, restful qualities and desirability of a waterbed. While we're proud of this work, we did not believe that the theme was aligned with the client's marketing strategy, and results were consistent with that concern.

Peter Piper Pizza was interested in entering the highly competitive pizza delivery market. We created an unusual door hanger that generated 300 percent of the projected orders in the first hour of take out sales on the first evening of distribution. We subsequently created a :30 TV commercial that successfully positioned PPP's "extra large" pizza and innovative pricing structure as the value leader in the industry.

In-ground swimming pools are typically a spring/summer purchase. Paddock asked us to devise a campaign to promote sales in December. We created a one-day swimming pool sale that generated an unprecedented number of pool sales for any time of the year: 96 pools sold with an average ticket of $10,000+. Adding to the impressiveness of the success was the fact that it overcame a fluke snowstorm in Phoenix on the day of the sale!

We were asked to develop a lead-generating :30-second direct response TV spot to attract prospective students to a cosmetology school. We determined that a large segment of the student population had passionately engaged in styling their doll's hair as children. We created a spot that made the connection between their deep-seeded values and a career in cosmetology. The spot has enjoyed years of sustained performance at an increase of 70%+ over previous lead generating spots.

This was among the more than 50 campaigns we developed over a 3-year period to create the weekly sales opportunities and urgency demanded by our client. This particular campaign not only created urgency, but also demonstrated that Sun Valley had much more to offer than just waterbeds. The playful images captured customers interested in more options and drove spectacular sales. The innovative spot also garnered a rare Emmy Award for a retail, versus institutional commercial.